Make Money with PopUp and PopUnder Ads

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What are popups and popunders?
Popups and popunders are small windows that are generated by a web page when it is opened or closed. They come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands
The basic differences between popups and popunders
Popups as the name implies, “pop up” on top of the web page you are viewing. Popunders are less obtrusive than popups as they open behind the web page you are viewing.
Pop-Ups and AdSense
  • Frequency Capping: Limit the number of pop-ups that a visitor receives to one every couple weeks or even every month.
  • Monitor Closely: Watch the impact that pop-ups have on your site’s performance. Specifically, you’ll want to keep a close eye on bounce rate and pageviews per visit in Google Analytics. If those start to slip significantly, you may want to consider ditching the additional ads.
  • Watch for Cannibalism: You’d also be wise to monitor the before-and-after of your AdSense account. It’s very possible that the presence of a pop-up ad will diminish the performance of other ads on your site. You’ll need to factor any losses there into your cost / benefit analysis.
2. If you use a popup or popunder on a web page, use cookie controls so that the visitor will only see it once per day.
3. Never use popup or popunder on every page of your website.
If you’re using AdSense on your site as many publishers are, it’s important to be aware of the terms and conditions around pop-up units. Specifically, you’re not allowed to place AdSense ads in any window “that is not initiated by a user’s click.” Similarly, AdSense ads can’t go in any window that doesn’t have a back button or other navigational controls. Basically, don’t serve AdSense ads in a pop-up window (you also can’t have AdSense ads anywhere on sites with more than three pop-ups)
If you think there’s an opportunity to use pop-up ads on your site, you have a couple options. If you’re dealing directly with advertisers, you can invest some development resources to enable your ad server to display these ads directly 
Alternatively, you can farm out the job to a third party network / technology partner. One of the biggest in the space is Undertone Networks; they can do just about everything you need to get up and running, though they’ll take a cut of any revenue you generate.
If you do decide to try out pop-up ads, here are some suggestions:
  • Basic tips of use popups and popunders effectively
    1. Never use more than one popup or popunder on a web page.
  • Pop-up or “interstitial” ads represent one of many opportunities available for publishers to make a bit of extra money from their existing traffic. The challenge here is finding a balance between incremental revenue and user experience; there will inevitably be a temptation to maximize your short term earnings, but it’s important to always keep in mind the long-term detriments to doing so.




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